Another South Asian woman breaking barriers is our 2023 Novi Award Public/Third Sector Leader of the Year and co-founder of novi FUTURES, Usha Kong, a leader who has turned personal challenges into powerful change.
From childhood memories to her partnership with Griselda Togobo at novi FUTURES, Usha’s story shows how roots shape routes, how resilience builds representation, and how heritage fuels hope for the next generation.
Childhood Lessons in Resilience
One of Usha’s strongest memories is of her parents working long hours in factories after moving to the UK. They spoke little English, faced harsh conditions, and often went to work even when unwell. Their sacrifice was never just for their immediate family, but also for relatives back home who relied on them.
“That resilience and responsibility left a lasting mark on me,” Usha says. “It taught me the value of hard work, family commitment, and looking out for others. Their sacrifices gave me pride and inspired my own work ethic, as well as my belief in lifting others as you climb.”
Turning Barriers into Purpose
Growing up, Usha didn’t often see people who looked like her in professional spaces. That absence became a driving force. Over the past 20 years, she has dedicated her career to creating opportunities, mentoring, and building social mobility for younger generations.
“My heritage gave me both the barriers and the fire,” she reflects. “My journey has always been about opening doors that were once closed to people like me.”
Belonging and Representation
When asked what advice she would give young South Asian professionals starting out, Usha is clear:
“Firstly, you do belong. Don’t ever underestimate the value of your heritage, your story, and the perspective you bring. For a long time, I felt I had to work twice as hard just to be seen, but I learned that bringing my authentic self is my biggest strength.”
She encourages young people to seek mentors, build strong networks, and never shrink themselves to fit into spaces that weren’t designed for them. For Usha, representation is everything: “You can’t be what you can’t see.”
Overcoming Loss Through Culture and Values
Usha faced one of her greatest challenges when she was widowed at just 24, with two young children to raise. Alongside grief and financial hardship, she had to find a way forward.
“My South Asian values of resilience, family responsibility, and faith helped me through,” she explains. “I leaned on the work ethic I had seen in my parents. I drew strength from knowing that I wasn’t just surviving for myself but for my children and for the wider community.”
That experience gave Usha deep empathy, determination, and a stronger commitment to helping others who may feel unseen or excluded.
Roots to Routes: The Impact of novi FUTURES
Through novi FUTURES, Usha has supported countless people on their journeys, from young professionals to parents seeking empowerment. But the impact hasn’t been one-sided.
“Every time I see a young person realise their potential, or a parent feel empowered, it heals a part of me too,” she says. “The work gives me hope, joy, and a deep belief that change is possible when we connect roots to routes.”
Her mantra, “lifting others as you climb,” remains at the heart of this mission.
A Guiding Quote
If Usha had to leave us with one thought, it would be this:
“You can’t be what you can’t see.”
It’s a reminder that representation matters, and that showing up fully as yourself not only claims your space, but lights the way for others.
Do you know any South Asian woman breaking barrier like Usha Kong? Nominate them to apply for the Novi Awards: nominate
